News

HIT inks deal with Turner International India

HIT Entertainment has entered into a strategic partnership with Turner International India to extend its TV and merch presence in the country.
January 29, 2008

HIT Entertainment has entered into a strategic partnership with Turner International India to extend its TV and merch presence in the country.

Turner via Cartoon Network Enterprises now holds licensing rights to Bob the Builder and Thomas & Friends in the region, which are currently broadcast on Cartoon Network India. Expect to see CNE building out merch programs for Thomas & Friends and Bob the Builder across key categories, including apparel and accessories, stationery, toys and games in the coming months.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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