TV-Loonland and Martin Yaffe International have tapped Brit comedian Julian Clary to help launch the inaugural toy line for preschool property Little Princess at the upcoming UK Toy Fair. The first slew of Little Princess toys, including beanies and outdoor playthings, is slated to make its appearance at UK retailers at the end of February.
• Apple & Eve is expanding its Sesame Street line of juice boxes with the launch of new Sesame Street Organics 100% Fruit Juice Boxes. The new beverage will be sold in individual single-flavor four-packs for US$1.69 and in 36-box variety packs (US$10.99).
• Nickelodeon Latin America and UNICEF are launching a new initiative aimed at making positive changes in the daily lives of children in Latin America on January 28. The PSAs will be delivered by a new character named Verdito that will speak directly to the audience about water conservation, recycling and education.