Long-time Nickelodeon exec Adina Pitt is trading in SpongeBob for Bloo in her new role as VP of content acquisitions and co-productions for Cartoon Network and Boomerang.
In her new role, Pitt will be responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit into the skeds and multiplatform plans for both CN and Boomerang.
Pitt will also help coordinate global acquisitions contracts with Turner’s other international Cartoon Network and Boomerang channels, and she’ll represent the US networks at all major programming markets.
Reporting directly to CN’s chief content officer Robert Sorcher, Pitt will be working out of New York City.
Pitt joined Nickelodeon in 1998 as acquisitions coordinator, and had worked her way up to the post of VP of acquisitions for Nickelodeon and MTVN Kids and Family Group before leaving the company. At Nick, she developed acquisitions strategies that supported current and long-term programming plans for Nickelodeon, Nick Jr., Nick at Nite, The N and Noggin.