News

4Kids’ Monster Jam ramps up UK merch program

London-based 4Kids Entertainment International's Monster Jam is getting ready to roar across the UK L& M scene with a bevy of new merch deals.
January 22, 2008

London-based 4Kids Entertainment International’s Monster Jam is getting ready to roar across the UK L& M scene with a bevy of new merch deals.

Trading in one set of wheels for another, Universal Cycles has picked up the wheeled toy license for UK and Eire for the property, and will be producing bicycles, tricycles, scooters, skateboards and skates sporting stars of the monster truck circuit. The company is also launching a range of accessories, including helmets, elbow pads, knee pads and water bottles.

Also joining the Monster Jam roster is Aykroyds TDP (nightwear and underwear), Pyramid Posters (posters, wall calendars, stickers badges and postcards) and DNC (lunch bags and sports bottles).

And to kick the whole licensing program off, Upper Deck is releasing a Monster Jam version of its Yo! trading cards in February 2008. The cards will launch UK-wide via an exclusive to mass-market retailer Woolworths and will be supported by a print and TV campaign, online activity, competitions in kids’ magazines and in-store demos.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu