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BBC set to celebrate Paddington’s 50th

My, how time flies. To celebrate Paddington Bear's 50th anniversary, BBC Radio 4 is placing 50 Paddington bears in prominent places in train stations around the UK. The bears, sporting 'Please Look After This Bear' labels, will be in place by 9:30 a.m. (UK time) tomorrow.
January 21, 2008

My, how time flies. To celebrate Paddington Bear’s 50th anniversary, BBC Radio 4 is placing 50 Paddington bears in prominent places in train stations around the UK. The bears, sporting ‘Please Look After This Bear’ labels, will be in place by 9:30 a.m. (UK time) tomorrow.

In exchange for taking the Paddington bears home, the finders will be asked to call BBC Radio 4 and leave a special birthday message for the well-known bear.

Then on Saturday, March 1 children’s author Michael Morpurgo will talk to the finders for a in a special one off program on BBC Radio 4, and get the details on how and where they found Paddington and ask what the famous bear means to them.

The show will also feature an interview with Michael Bond, who wrote the original A Bear Called Paddington in 1958.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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