News

Pingu waddling into the classroom

The UK home office of HIT Entertainment has sewn up a licensing deal with distance and classroom language-training company Linguaphone Group that will see Pingu taking part in a global preschool English-language training program.
January 17, 2008

The UK home office of HIT Entertainment has sewn up a licensing deal with distance and classroom language-training company Linguaphone Group that will see Pingu taking part in a global preschool English-language training program.

Pingu’s English is Linguaphone Group’s first character-based preschool English-language course, intended to help kids ages three to seven learn the language. In addition, Pingu’s English is aiming to provide lessons in socialization and early math and computer skills.

Each student will receive a course pack consisting of DVDs, study books, song and story books, interactive online learning materials and an activity pack that includes character figurines and coloring supplies. Linguaphone is rolling out the course in Asia and Europe over the coming months.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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