News

Scholastic, Warner Bros. get plush treatment from Aurora

Pico Rivera, California-based plush manufacturer Aurora World has picked up Scholastic Media's Dragon and the classic Looney Tunes property from Warner Bros.
January 17, 2008

Pico Rivera, California-based plush manufacturer Aurora World has picked up Scholastic Media’s Dragon and the classic Looney Tunes property from Warner Bros.

Aurora is producing a range of plush goods sporting both new licenses, including backpacks, pillows and its portable Pet Carriers. SRPs will range between US$4.99 and US$29.99, depending on the size and style of product.

Within the next few weeks, the goods should be landing at specialty retailers and zoo and aquarium shops across the US.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu