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It’s Happy Bunny inks deal with IMT Accessories

New York City-based IMT Accessories is the latest licensee to join Jim Benton's snarky tween design property It's Happy Bunny's merch team.
January 16, 2008

New York City-based IMT Accessories is the latest licensee to join Jim Benton’s snarky tween design property It’s Happy Bunny’s merch team.

Agent CopCorp Licensing brokered the deal that will see IMT Accessories manufacture It’s Happy Bunny sporting goods, including skate boards, scooters, skates and protective gear as well as girl’s sunglasses and sunglass accessories.

Additionally, the company is producing sporting goods, stationery, accessories and boys underwear and sleepwear for another Benton original property, Total Trouble.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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