News

Brainytoys hits the books

Perth, Australia-based Brainytoys has been appointed global master toy licensee for Classic Media's Golden Books.
January 16, 2008

Perth, Australia-based Brainytoys has been appointed global master toy licensee for Classic Media’s Golden Books.

Brainytoys is planning on launching a wide assortment of products, ranging from electronic toys and vehicles to figurines, plush, and activity playsets inspired by the timeless book imprint. The new line will hit retail shelves in the US, Australia, New Zealand, the UK, and the Netherlands beginning Q4 this year.

Brainytoys joins a roster of Little Golden Books licensees, including American Greetings (social expressions), Briarpatch (puzzles and card games), Galison/Mudpuppy Press (puzzles and mini-cube puzzles) and CSS Industries (gifting supplies).

Golden Books continue to be published by Random House Children’s Books, a division of Random House.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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