News

Paramount and Marvel score more promo partners for Iron Man

Paramount Pictures has joined forces with four big-ticket promotional partners to hype the launch of Marvel Studio's upcoming feature flick Iron Man.
January 14, 2008

Paramount Pictures has joined forces with four big-ticket promotional partners to hype the launch of Marvel Studio’s upcoming feature flick Iron Man.

The initial list of partners includes Audi, Burger King, 7-Eleven and the previously announced LG Electronics.

The new Audi R8 sports car gets a spot in the movie, while Burger King plans to mount an Iron Man QSR promo at its 11,200 worldwide locations; LG plans and 7-Eleven will offer customers a series of Iron Man Slurpee cups and straws at its 6,000 locations in the US and Canada.

Joining the promo partners will be the more than 100 licensees worldwide signed by Marvel for the film that’s scheduled to launch on May 2 in the US.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu