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Toys ‘R’ Us Xmas sales steady, despite recalls

Despite gloom and doom predictions tied to the spate of pre-holiday toy recalls in the US, Wayne, New Jersey-based toy retailer Toys 'R' Us is reporting that holiday store sales remained comparable to last year's.
January 10, 2008

Despite gloom and doom predictions tied to the spate of pre-holiday toy recalls in the US, Wayne, New Jersey-based toy retailer Toys ‘R’ Us is reporting that holiday store sales remained comparable to last year’s.

The retailer’s US division noted a comparable store sales increase of 3.1% over the same period last year. Strong sales of Fisher-Price’s Smart Cycle Physical Learning Arcade System, Nintendo’s Wii and DS Lite consoles, Guitar Hero III: Legends of Rock from Activision and, of course, Hannah Montana products from Jakks Pacific helped bolster domestic performance.

The Babies ‘R’ Us division also marked a slight gain of 0.9% in comparable store sales for the period and international numbers charted a 0.9% bump, driven by strong sales in TRU’s UK, Southern Europe and Canadian outlets.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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