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4Kids scores more Euro licensees for Viva Piñata

4Kids Entertainment International has inked a slew of new licensing deals for Viva Piñata that should propel the property's profile in Europe.
January 9, 2008

4Kids Entertainment International has inked a slew of new licensing deals for Viva Piñata that should propel the property’s profile in Europe.

New to the Viva Piñata stable are BBS (party paperware across Europe), Zap (duvet sets, curtains, towels, fleece blankets, bean bags, valance sheets, and rugs for UK and Eire), Aventure Diffusion (shoes, boots and slippers in France), France’s Benjamin (socks) and GB Eye (posters covering UK and Eire).

Currently, the CGI series Viva Piñata airs on Nicktoons and GMTV2 in the UK and France 3. The show is also pulling down air time in Spain, Germany, Norway, Benelux and Switzerland and the US.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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