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People News: Nick bumps Maltin up to SVP of integrated marketing

Nickelodeon/MTVN Kids and Family Group has promoted Samantha Maltin to the post of SVP of integrated marketing.
January 8, 2008

Nickelodeon/MTVN Kids and Family Group has promoted Samantha Maltin to the post of SVP of integrated marketing.

Maltin will be responsible for developing global partnerships with US-based companies, and will oversee the expansion and execution of all on/off air promo and marketing efforts with key advertisers such as Mattel, Hasbro, Nintendo and General Mills.

Maltin is a 10-year MTV Networks veteran, and was most recently VP of Viacom Brand Solutions, where she split her responsibilities between Viacom and MTV Networks Brand Solutions Groups. Prior to that, she was a VP in Nick’s promotions marketing department and worked on securing non-traditional advertising partnerships for Nickelodeon and Nickelodeon Movies.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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