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LG Mobile Phones signs promo deal for Iron Man

LG Electronics MobileComm USA has announced a partnership with Paramount Pictures and Marvel Studios to launch a multi-faceted campaign to promote its technology via upcoming Marvel Studios film, Iron Man.
January 7, 2008

LG Electronics MobileComm USA has announced a partnership with Paramount Pictures and Marvel Studios to launch a multi-faceted campaign to promote its technology via upcoming Marvel Studios film, Iron Man.

Prior to the film’s May 2, 2008 release date, LG plans to unveil advertising, as well as retail, online and consumer electronics industry initiatives to showcase the company’s high-tech expertise.

The Marvel Studios Production Iron Man starring Robert Downey Jr., Terrence Howard, Jeff Bridges and Gwyneth Paltrow follows the classic comic book story arc about a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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