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Hasbro gets cerebral with board game strategy, buys Cranium

Pawtucket, Rhode Island-based toy titan Hasbro has acquired privately held Seattle, Washington's Cranium and its wide range of branded games and products for approximately US$77.5 million.
January 4, 2008

Pawtucket, Rhode Island-based toy titan Hasbro has acquired privately held Seattle, Washington’s Cranium and its wide range of branded games and products for approximately US$77.5 million.

The deal is expected to close during Q1 of this year and will give Hasbro rights to the entire Cranium product line, including Cranium Hullabaloo, Cranium Cadoo, Cranium Cariboo and Cranium Balloon Lagoon.

A merger agreement, which will make Cranium a subsidiary of Hasbro, is in place and the purchase price paid by Hasbro will be divided between repayment of Cranium’s outstanding debt and payments to Cranium’s shareholders.

To date, Cranium has sold more than 22 million games, books and toys worldwide, and the acquisition should be a good fit with Hasbro’s healthy board games division that manufactures classic brands like Monopoly and Operation.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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