After much ado, 4Kids Entertainment’s Chaotic Trading Card Game is launching at mall-based specialty retailers f.y.e. and Suncoast this coming Saturday.
Chaotic: Dawn of Perim starter decks and booster packs are slated to land in 750 key f.y.e. and Suncoast outlets throughout the US, and f.y.e. is pulling out all the conventional stops to promote the product, including mounting in-store signage and entertainment displays, sending an e-blast to f.y.e. loyalty club members and posting content on www.fye.com. Additionally, f.y.e. will host Chaotic TCG demonstrations and ‘open battle’ events at stores around the country beginning in mid-January.
In conjunction with the retail rollout, more features are being added to the Chaotic website, including three-on-three play functionality and a trading sector that allows users to exchange their Chaotic cards online with other players.
4Kids and its subsidiary TC Digital Games are working on expanding retail distribution for Q1 2008.