News

Beacon, InVision and Entertainment Licensing team up

In an effort to serve as a one-stop shop for the development and marketing of new kids IP, New York-based media-buying and TV distribution firm Beacon Media has formed a joint-venture with Entertainment Licensing Associates and animation production house InVision Entertainment.
December 11, 2007

In an effort to serve as a one-stop shop for the development and marketing of new kids IP, New York-based media-buying and TV distribution firm Beacon Media has formed a joint-venture with Entertainment Licensing Associates and animation production house InVision Entertainment.

The venture is aiming to acquire, develop, produce, distribute and license select kids properties on a global basis, and is planning to announce its first slate of IP in mid-January.

Former principle of the Summit Media Group Sheldon Hirsch is heading up Beacon Media and has worked with ELA and InVision co-owner Daniel Kletzky on several projects over the past 15 years, including Capcom’s Mega Man.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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