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Matrix completes Funrise Toy acquisition

Matrix Holdings Limited, an investment holding company, has completed the acquisition announced late last June of Funrise Toy Corporation, an international toy manufacturer and distributor with offices in California, Hong Kong and France.
December 10, 2007

Matrix Holdings Limited, an investment holding company, has completed the acquisition announced late last June of Funrise Toy Corporation, an international toy manufacturer and distributor with offices in California, Hong Kong and France.

This is the second major acquisition for Matrix in the US, as the company also acquired infant and preschool toy manufacturers Shelcore Hong Kong and Shelcore Canada in 2005.

As announced in late June, Shelcore and Funrise will remain two separate entities and operate independently under their current management structures.

Founded in 1987, Funrise has a portfolio that includes Gazillion Bubbles, Zoooos, Headbangers and Play ‘n Pretty with licenses from Tonka, Disney and Sesame Street.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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