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Lionsgate gets in the Bratz business

Lionsgate has secured several partnerships with leading consumer entertainment products company MGA Entertainment and its Bratz brand.
December 7, 2007

Lionsgate has secured several partnerships with leading consumer entertainment products company MGA Entertainment and its Bratz brand.

The Santa Monica, California-based company has become the sole US distributor for the entire Bratz DVD catalogue, and will distribute two new Bratz animated DVD movies in 2008 in the US, Canada and the UK. The first title, Bratz Kidz Fairy Tales, is slated for release in February.

Additionally, Lionsgate now holds the North American VOD/EST rights Bratz and the UK/Eire rights for the 2008 titles.

In terms of production, Lionsgate is working on Bratz interactive DVDs based on an agreement with Bratz licensee XLT.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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