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CNE inks trio of Ben 10 deals in UK

Cartoon Network Enterprises continues to ride high on the licensing scene with Ben 10, as it's just landed a trio of new deals for the boys action property in the UK.
December 7, 2007

Cartoon Network Enterprises continues to ride high on the licensing scene with Ben 10, as it’s just landed a trio of new deals for the boys action property in the UK.

MV Sports and Leisure has signed on to produce a range of Ben 10 bicycles, wheeled toys and accessories. And Spearmark International is on-board for housewares and décor, working on launching lunchboxes, drinkware, tableware and a line of bedroom accessories, including lamps and shades and wastepaper baskets.

As well, expect to see costume Ben 10 characters roaming retail outlets on the high street as CNE’s just lined up a long-term deal with Rainbow Productions that will see the creation of new customized costumes.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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