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Baby Genius lends a hand in Panama

L.A.-based Baby Genius will join Panama's First Lady, Vivian Fernandez De Torriijos as she tours school construction sites throughout the country's interior.
December 7, 2007

L.A.-based Baby Genius will join Panama’s First Lady, Vivian Fernandez De Torriijos as she tours school construction sites throughout the country’s interior.

The company is donating its best-selling DVD and CD collections and plush toys along with TV/DVD combos to the schools in the communities of Piriati Embera and Akuna Yala.

While in Panama, Baby Genius will also sponsor a float in honour of the mayor of Panama, Juan Carlos Navarro, and the children of Panama, as part of the Annual National Chirstmas Parade. For the occasion, 10,000 Spanish-language Baby Genius sing-a-long CDs, along with plenty of plush toys, will be distributed during the parade.

The tour and parade take place next week.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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