After taking its acquisition strategy public last week, The Walt Disney Internet Group has announced its first move, snapping up iParenting Media, an online community for parents and parents-to-be.
iPartenting’s portfolio features a wide array of professional and user-generated content, including thousands of articles and expert Q & A’s and hundreds of active mom message boards. Additionally, the network hosts the iPartenting Awards, the only certified product review and awards program in the industry.
Disney will continue the awards program as an impartial resource for parents and consumers and is planning to fully integrate Evanston, Illinois-based iParenting into its existing network of sites that includes Disneyfamily.com and Familyfun.com.
Terms of the deal have not been disclosed.