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Toys ‘R’ Us preps for Black Friday

Historically the biggest shopping day of the year, Black Friday descends on Friday and mega-retailer Toys 'R' Us is coming out with both barrels blazing to fight for consumer dollars.
November 20, 2007

Historically the biggest shopping day of the year, Black Friday descends on Friday and mega-retailer Toys ‘R’ Us is coming out with both barrels blazing to fight for consumer dollars.

The Wayne, New Jersey-based chain has announced it’s offering 101 doorbuster SKUs, boasting savings between 25% and 85% on each item.

Most of the deals will be featured in TRU’s 16-page Thanksgiving weekend circular appearing in newspapers across the US this week. And on Wednesday afternoon, www.Toysrus.com will list the doorcrashers and other deals, with bricks-and-mortar outlets opening their doors at 5 a.m. on Friday morning.

Mass retail competitors, particularly Wal-Mart, have already made their entrée into the now-annual US toy wars, dropping prices as early as late October to kick-start the holiday shopping season.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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