Marvel Entertainment has named Segal Licensing as its new Canadian licensing agent.
Segal will oversee all sales, retail, merchandising and marketing of the Marvel brand in the territory. With the appointment Marvel is looking to expand its brand into a region where it believes they’d been previously under-marketed. Upcoming 2008 feature films Iron Man and The Incredible Hulk should give Segal more than enough grist for the licensing mill to turn up the heat in the Canadian market.
Segal is currently looking to expand Canadian relationships and develop new ones and work with retailers to secure more promotional support and distribution channels for Marvel’s portfolio.