Scholastic Media has hired Daisy Kline as its new director of marketing and brand management, while Rachel Bader has been bumped up to director of consumer products from her former CP manager remit.
Kline will be responsible for overseeing all marketing initiatives and brand strategy for Scholastic Media properties including Clifford and The Magic School Bus in the multimedia and consumer products arenas. Kline has hopped over from the director of marketing post at Random House Children’s Books.
Bader, meanwhile, is now in charge of selling and managing the extensions of all Scholastic properties to new licensing and promo partners. She joined the company in 2002.