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HIT grows theme park biz with new deals

On the heels of announcing the launch of Thomas Land UK next March, HIT Entertainment has inked two major agreements meant to bolster its theme parks and attractions business worldwide.
November 15, 2007

On the heels of announcing the launch of Thomas Land UK next March, HIT Entertainment has inked two major agreements meant to bolster its theme parks and attractions business worldwide.

Maryland’s Ride Entertainment Systems has been appointed as strategic development partner for North America, while Netherlands-based Amusement Rides Consultants will be taking care of the rest of the world.

Borth RES and ARC are now managing the sales, design, sourcing and manufacturing of ride systems for HIT’s entire brand portfolio.

ARC is the company currently behind the design of the amusement rides slated to populate Thomas Land, set to open at Drayton Manor Park in the UK, and the Thomas Town locations found at Six Flags New England, Magic Mountain, California, Six Flags over Georgia and Discovery Kingdom near San Francisco.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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