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Sesame names The Licensing Shop as new Canadian agent

It looks like someone must have told Toronto, Canada's The Licensing Shop how to get to Sesame Street, as the agency will begin managing Sesame Workshop's licensing business in the Great White North starting in January.
November 14, 2007

It looks like someone must have told Toronto, Canada’s The Licensing Shop how to get to Sesame Street, as the agency will begin managing Sesame Workshop’s licensing business in the Great White North starting in January.

The non-profit organization has tapped The Licensing Shop to oversee the brand in Canada, where the flagship series reaches 70% of households via PBS and Treehouse TV. As with the US, Sesame already has a strong presence in a number of categories, including toys, games, apparel, publishing, home video/DVD, arts/crafts, souvenir, youth furniture, party goods, bath décor and accessories and HBA in the territory.

The Licensing Shop was founded in January 2006 by Stephen Fowler, former president of 3DO Europe, and Nancy Fowler, former president of worldwide consumer products at DIC Entertainment.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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