Lisa Marks & Associates has been working overtime, inking a bevy of deals for Star Farm’s core kids property Edgar & Ellen and nostalgic candy brands Peeps, Mike and Ike, Hot Tamales and Smarties.
For Edgar & Ellen, Accessory Network Group has signed on to produce back-to-school, stationery, bags and backpacks for retail spring 2008, while Sababa Toys is readying a variety of plush and board games for summer 2008. And interactive games based on the property from Game Development Company will be hitting retail at the end of 2008.
For Peeps and Mike and Ike, Lisa Marks has signed Rand International Leisure Products to produce inflatables for spring 2008. Additionally, Champion System is marketing cycling apparel and accessories based on the property, at the same time.
On the Smarties front, Rand International Leisure Products has signed on to manufacture fleece blankets and tie-dye apparel for a spring 2008 launch.