News

CNE is amused: KellyToy to produce theme-park products

Cartoon Network Enterprises is entering the hurly burly of the amusement park retail channel through a new deal with KellyToy USA.
November 14, 2007

Cartoon Network Enterprises is entering the hurly burly of the amusement park retail channel through a new deal with KellyToy USA.

The L.A.-based toyco will be crafting plush, sporting goods and novelty items based on the net’s portfolio of properties, including Ben 10, Foster’s Home for Imaginary Friends, and The Powerpuff Girls, slated to launch in spring 2008.

Kelly’s distributing the goods to amusement park game redemption centers, amusement shops and amusement cranes located across North America.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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