News

HIT gets on thePlatform

HIT Entertainment has tapped broadband publishing company thePlatform to manage the back-end video components of HIT's brand-specific web channels and their syndication across the globe.
November 14, 2007

HIT Entertainment has tapped broadband publishing company thePlatform to manage the back-end video components of HIT’s brand-specific web channels and their syndication across the globe.

thePlatform launched the video portion of the US Thomas & Friends site in late October, which garnered more than three million streams in its first two weeks. The rollout of video on HIT’s other branded sites such as Angelina Ballerina, Barney, Bob the Builder and Fireman Sam will continue through 2008. In addition, thePlatform will manage and publish online video for other HIT Entertainment properties.

The Seattle, Washington-based company provides online video publishing and management for a host of well-known consumer brands, including BBC, CNBC, CBS’ College Sports TV and Verizon Wireless.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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