HIT Entertainment has tapped broadband publishing company thePlatform to manage the back-end video components of HIT’s brand-specific web channels and their syndication across the globe.
thePlatform launched the video portion of the US Thomas & Friends site in late October, which garnered more than three million streams in its first two weeks. The rollout of video on HIT’s other branded sites such as Angelina Ballerina, Barney, Bob the Builder and Fireman Sam will continue through 2008. In addition, thePlatform will manage and publish online video for other HIT Entertainment properties.
The Seattle, Washington-based company provides online video publishing and management for a host of well-known consumer brands, including BBC, CNBC, CBS’ College Sports TV and Verizon Wireless.