News

One-liners: Noteworthy news nuggets

DIC Entertainment has been named the worldwide licensing agent for The Beginner's Bible brand, taking over merchandising and interactive content, but not its publishing business. DIC is currently developing branded preschool products to extend the Christian-based brand's reach.

PorchLight Entertainment's Jay Jay the Jet Plane kiddie rides from Coinstar have landed at key retail outlets across the US. More than 30 rides have already been delivered to select regional mass retailers and toy stores, with more than 200 expected to come in for a landing in 2008.
November 13, 2007

DIC Entertainment has been named the worldwide licensing agent for The Beginner’s Bible brand, taking over merchandising and interactive content, but not its publishing business. DIC is currently developing branded preschool products to extend the Christian-based brand’s reach.

PorchLight Entertainment‘s Jay Jay the Jet Plane kiddie rides from Coinstar have landed at key retail outlets across the US. More than 30 rides have already been delivered to select regional mass retailers and toy stores, with more than 200 expected to come in for a landing in 2008.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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