Kidz Entertainment/EEMC has acquired licensing rights to the design-led property Little Ewe.
Kidz will represent Little Ewe in the Nordic region and throughout Eastern Europe. The acquisition puts Kidz into the gifts market for the first time, taking the Copenhagen-based licensing agency in a new direction.
For those unfamiliar with the property, Little Ewe is a sheep who has wandered away from the flock. On his travels, he meets up with new friends such as Popcorn Pig and Lilac Moo.
Kidz plans on launching the property in Eastern Europe, a territory where design and greeting card properties have successfully migrated to the gift aisle.