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Roxy Hunter hatches retail exclusive

Miami, Florida-based Dolphin Entertainment has inked an exclusive three-year marketing and licensing deal with Tween Brands for its made-for-TV movie property Roxy Hunter.
November 9, 2007

Miami, Florida-based Dolphin Entertainment has inked an exclusive three-year marketing and licensing deal with Tween Brands for its made-for-TV movie property Roxy Hunter.

Tween Brands, the parentco of retailers Limited Too and Justice Stores, is kicking off the new deal with a Roxy Hunter sweepstakes this holiday season and will follow up with an exclusive merchandise launch in 2008 that is expected reach across its retail channels in the US.

The first live-action title in the series, Roxy Hunter and the Mystery of the Moody Ghost, premiered on Nickelodeon on October 30, and will be followed in January by The Secret of the Shaman. Plans are in the works for a total of 15 Roxy Hunter films to roll out over the next five years.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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