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People moves: Decode bolsters sales staff

Decode Enterprises, the distribution subsidiary of Decode Entertainment's parent company DHX Media, has promoted Josh Scherba to director of sales.
November 5, 2007

Decode Enterprises, the distribution subsidiary of Decode Entertainment’s parent company DHX Media, has promoted Josh Scherba to director of sales.

Scherba has been with Decode for six years, and handles sales to some of the company’s fastest-growing markets such as Asia, Latin America and Scandinavia.

In addition, Lara Ilie has been appointed to the post of sales executive and now heads up sales for Central and Eastern Europe, Middle East and Africa.

Illie joins the Toronto, Canada-based company from Romania’s CME Pro TV, where she was acquisitions manager for Acasa TV.

Both Scherba and Illie will report to Decode’s VP of distribution, Dominique Bazay.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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