London-based Entertainment Rights has launched a dedicated UK online store for key properties including Rupert Bear, Postman Pat, Basil Brush and Jim Jam & Sunny.
The new e-store further strengthens ER’s multi-platform strategy and enables licensees to extend their retail reach, presence and profile in the UK.
Digital Store is building the site, while ER has gotten to work on generating consumer awareness via ads in leading parenting magazines and websites. The goal is to make the breadth of character merch, including toys, games, clothes, DVDs and stationery, available in one place.
A launch date has yet to be set.