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People moves: Nick’s Williams Harvests own company

Fall and harvesting go hand-in-hand, so the timing seems perfect for former SVP of brand and consumer insights at Nickelodeon and MTV Networks' Kids and Family Division, Marsha E. Williams, to hang her own shingle.
October 29, 2007

Fall and harvesting go hand-in-hand, so the timing seems perfect for former SVP of brand and consumer insights at Nickelodeon and MTV Networks’ Kids and Family Division, Marsha E. Williams, to hang her own shingle.

The ex-Nick exec has opened up Harvest Research Group, and will draw from a broad range of methodologies to customize research to meet the business needs and objectives of clients from industries including media and entertainment, licensing, retail, consumer packaged goods, sports, travel and leisure.

Inaugural projects for the firm include a preschool media brands assessment for Nickelodeon, a name test for a new consumer offering and an international re-development and revitalization project for two global entertainment properties.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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