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HIT inks two deals for Sam

HIT Entertainment has sealed deals with two broadcast partners in the UK for preschool property Fireman Sam. Five and Cartoonito have licensed a mix of new and existing Fireman Sam programming that should start airing in Spring 2008.
October 25, 2007

HIT Entertainment has sealed deals with two broadcast partners in the UK for preschool property Fireman Sam. Five and Cartoonito have licensed a mix of new and existing Fireman Sam programming that should start airing in Spring 2008.

The first five series and a 20-minute special of Fireman Sam are joining Five’s popular Milkshake block, while Turner Broadcasting’s Cartoonito has licensed three series, including the two new hi-def CGI versions of the faithful fireman.

Cartoonito launched as a full preschool channel on Sky 619 earlier this year, having first appeared as a successful block on Cartoon Network Too.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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