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Marvel, Transformers drive record Q3 at Hasbro

Heading into an uncertain holiday sales season, the world's second-largest toyco Hasbro looks to be in good shape as it reported an 18% spike in Q3 revenues over 2006 numbers, bringing in US$1.2 billion for the period. Not surprisingly the heat generated by Hasbro's Marvel and Transformers lines at retail coming out of summer blockbuster season is largely responsible for the gain.
October 22, 2007

Heading into an uncertain holiday sales season, the world’s second-largest toyco Hasbro looks to be in good shape as it reported an 18% spike in Q3 revenues over 2006 numbers, bringing in US$1.2 billion for the period. Not surprisingly the heat generated by Hasbro’s Marvel and Transformers lines at retail coming out of summer blockbuster season is largely responsible for the gain.

Operating profit hit a record quarterly high of US$209.7 million, driven by North American net revenues for the quarter that totalled US$822.7 million, a 10% increase over 2006. Along with the tentpole boys action brands, sales of Furreal Friends, Littlest Pet Shop, Baby Alive, My Little Pony, Nerf, Monopoly, Operation and Scrabble were particularly strong.

International segment net revenues proved to be robust as well, marking a 33% gain over the Q3 2006 take to reach US$374 million.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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