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Disney cultivates its own Garden

Since announcing its turn to licensing healthy food late last year, Disney Consumer Products has continued to innovate the category. Disney Garden, its latest creation, is no exception. Working with licensee Imagination Farms, DCP has come out with a line of vegetable sides and snacks aimed at helping kids eat their 'five-a-day' and like it.
October 17, 2007

Since announcing its turn to licensing healthy food late last year, Disney Consumer Products has continued to innovate the category. Disney Garden, its latest creation, is no exception. Working with licensee Imagination Farms, DCP has come out with a line of vegetable sides and snacks aimed at helping kids eat their ‘five-a-day’ and like it.

Mickey, Minnie, Goofy and other characters from the Disney stable will adorn the packaging of Disney Garden Veggies & Sauce, Foodles and Quick Snacks slated to land at US grocers this fall.

DG Veggies & Sauce items contain fresh, kid-sized cut vegetables and a pouch of sauce, and sport combinations such as Totally Teriyaki Sugar Snap Peas and Threezy Cheezy Broccoli Bites. Foodles, meanwhile, are meant for snacking and come in a portable Mickey-shaped tray filled with fruit/veggie/dip combinations. They also encourage kids to make Foodle Doodles with the comestibles and then eat their works of art. Finally, Quick Snacks pairs faves such as celery and peanut butter packaged in individual kid-sized portions that are ready to slip in a lunch box.

To get the line off the ground and generate some buzz in the grocery channel, DCP is putting DG Pirates pumpkins in stores, complete with large collectible stickers and carving ideas available for download at www.disneygarden.com.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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