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CNE Europe inks slew of Ben 10 deals

Cartoon Network Enterprises continues to make strides with Ben 10 in the UK, having just landed a bevy of new licensing deals to round out the second wave of merchandise for the hot boys property. Blues has come onboard for apparel, with Aykroyds (nightwear), Brand International (footwear), Roy Lowe (socks) and TDP (underwear) also signing deals.
October 17, 2007

Cartoon Network Enterprises continues to make strides with Ben 10 in the UK, having just landed a bevy of new licensing deals to round out the second wave of merchandise for the hot boys property. Blues has come onboard for apparel, with Aykroyds (nightwear), Brand International (footwear), Roy Lowe (socks) and TDP (underwear) also signing deals.

Additionally, Pyramid Posters is producing a range of Ben 10 posters, key rings and badges, while Gemma International and Mr. Lucky Bags are working on a line of stationery and gift bags, respectively.

Next up, CNE is casting its gaze to the Pan-Euro market and is on the hunt for cross-continental licensees for Ben 10.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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