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Whoa dude, our original fans are in their 20s now

Time flies. Or in this case, we should say it does roundhouse kicks, wields nunchakus and eats a lot of pizza. 4Kids Entertainment's Teenage Mutant Ninja Turtles are turning 25 in 2009, but the IP owner is getting the celebration off the ground early with a new retro-inspired licensing program debuting at US retailer Hot Topic in November.
October 16, 2007

Time flies. Or in this case, we should say it does roundhouse kicks, wields nunchakus and eats a lot of pizza. 4Kids Entertainment’s Teenage Mutant Ninja Turtles are turning 25 in 2009, but the IP owner is getting the celebration off the ground early with a new retro-inspired licensing program debuting at US retailer Hot Topic in November.

Building upon the success of the retro apparel program from licensee Giant Merchandising, 4Kids andMirage Licensing have developed a comprehensive TMNT retro campaign based on the art from the original late-80′s TV series. TMNT retro boutiques will roll into 700 Hot Topic stores next month, accompanied by a feature page on the retailer’s website (www.hottopic.com). Along with apparel, the boutiques will proffer caps, beanies and belt buckles from Bioworld. Other licensees onboard the TMNT retro program include NECA (collectible figures), Etchstar (laser etchings on iPods and laptops) and Disguise (Halloween costumes for TMNT’s lead characters), and product will continue to rollout during 2008 and into the 25th anniversary year.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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