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4Kids preps Piñata promo with the King

In preparation for the launch of the second Xbox 360 Viva Piñata game, Party Animals, on October 30, Microsoft Game Studios, 4Kids Entertainment and Rare Ltd. have partnered with Burger King for a nationwide in-restaurant promo. Collectible premiums based on the property will be available exclusively with the purchase of any BK Kids Meal through November 4 at participating Burger King outlets.
October 10, 2007

In preparation for the launch of the second Xbox 360 Viva Piñata game, Party Animals, on October 30, Microsoft Game Studios, 4Kids Entertainment and Rare Ltd. have partnered with Burger King for a nationwide in-restaurant promo. Collectible premiums based on the property will be available exclusively with the purchase of any BK Kids Meal through November 4 at participating Burger King outlets.

Each BK Kids Meal includes one of eight characters that star in the Saturday morning toon on 4Kids TV and in the Microsoft video game of the same name. 4Kids and the fast food chain are also launching an integrated media campaign, including television spots, web content and in-restaurant signage, to get the promo party started. Additionally, Microsoft is releasing a Windows XP/Vista-compatible version of the original Viva Piñata game on November 6.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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