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Crack & Bonky score North American and Asian deal

L.A.'s Adness Entertainment, which specializes in importing Japanese kids entertainment, has acquired the North American and Asian licensing rights to offbeat kids and teen brand Crack & Bonky.
October 5, 2007

L.A.’s Adness Entertainment, which specializes in importing Japanese kids entertainment, has acquired the North American and Asian licensing rights to offbeat kids and teen brand Crack & Bonky.

The concept hails from Mexico, where the property now has an established Mexican and Latin American L&M program, including deals with Chicabum (mobile content), Office Max ( stationery), DTM (toys/figurines), Chenson (backpacks), Bondifiesta (bubble gum) and Editoral Radar (magazines).

Adness will be shopping animated C&B shorts around MIPCOM and scouting for potential partners. The series follows the adventures of the duo from another dimension called Limbo; C&B accidentally get stuck in our world when Crack hits his head and can’t remember how to get back home.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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