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Nelvana inks deal with HP to expand digital sell-through network

Nelvana Enterprises has partnered up with Hewlett-Packard to sell its toons online via the computer giant's growing Video Merchant Services. US Consumers will soon be able to buy episodic DVDs from the company's library, including series such as Beyblade and Braceface, on-demand or as digital downloads through HP's network of e-tailers currently using VMS.
October 5, 2007

Nelvana Enterprises has partnered up with Hewlett-Packard to sell its toons online via the computer giant’s growing Video Merchant Services. US Consumers will soon be able to buy episodic DVDs from the company’s library, including series such as Beyblade and Braceface, on-demand or as digital downloads through HP’s network of e-tailers currently using VMS.

HP’s VMS can produce a DVD of any movie, TV show or other video content on-demand, making small-scale production economically viable as it eliminates inventory risk for the retailer while broadening their title selection. HP is currently beta-testing VMS with mass-market behemoth Wal-Mart in the US.

Nelvana and HP are in the process of hammering out the launch date and pricepoints for the DVDs and downloads.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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