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HIT names more publishing partners for Rainbow Magic

HIT Entertainment has inked additional publishing deals for new girls property Rainbow Magic. Panini and Hachette are joining UK book licensee Orchard Books. Paninihas locked in regional rights to produce a Rainbow Magic Sticker Album in fall 2008, while Hachette will bring Rainbow Magic Part Works to market.
October 4, 2007

HIT Entertainment has inked additional publishing deals for new girls property Rainbow Magic. Panini and Hachette are joining UK book licensee Orchard Books. Paninihas locked in regional rights to produce a Rainbow Magic Sticker Album in fall 2008, while Hachette will bring Rainbow Magic Part Works to market.

The planned Rainbow Magic series has also gotten off the ground. Slated for a 2009 delivery, HIT bowed a sizzler reel, showcasing the 2-D toon, at Brand Licensing this past week, and is also working up a new logo and style guide for the property.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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