HIT Entertainment has inked additional publishing deals for new girls property Rainbow Magic. Panini and Hachette are joining UK book licensee Orchard Books. Paninihas locked in regional rights to produce a Rainbow Magic Sticker Album in fall 2008, while Hachette will bring Rainbow Magic Part Works to market.
The planned Rainbow Magic series has also gotten off the ground. Slated for a 2009 delivery, HIT bowed a sizzler reel, showcasing the 2-D toon, at Brand Licensing this past week, and is also working up a new logo and style guide for the property.