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Toys ‘R’ Us to open Pokémon boutiques

Pokémon USA is moving its in-store boutique concept that launched at Toys 'R' Us flagship New York Times Square Store in June chain-wide. The toy retailing giant is establishing dedicated Pokémon areas in its stores across the US and will offer up all things related to the property, including video games, action figures, t-shirts and trading card games.
September 26, 2007

Pokémon USA is moving its in-store boutique concept that launched at Toys ‘R’ Us flagship New York Times Square Store in June chain-wide. The toy retailing giant is establishing dedicated Pokémon areas in its stores across the US and will offer up all things related to the property, including video games, action figures, t-shirts and trading card games.

The special outlets will stand in-store until the end of October. In addition, to kick things off on September 29, fans are being invited to head on down to their local TRU store from noon until 3 p.m. to get the latest Pokémon star character Manaphy downloaded onto their Nintendo DS systems. Manaphy takes the main role in the latest Pokémon DVD, Pokémon Ranger and the Temple of the Sea.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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