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Whac-A-Mole series in the works from Foothill Entertainment

Foothill Entertainment is endeavoring to transform an iconic amusement park game into a multiplatform property, having just signed an agreement with Bob's Space Racers for the rights to Whac-A-Mole.
September 26, 2007

Foothill Entertainment is endeavoring to transform an iconic amusement park game into a multiplatform property, having just signed an agreement with Bob’s Space Racers for the rights to Whac-A-Mole.

This is the first time Bob’s Space Racers has inked a deal to turn one of its amusement park IP into a television series. The game Wac-A-Mole, where players do their best to thump pesky rodents that pop out of holes as many times as possible, made its debut in 1976 and is now played in more than 80 countries.

Foothill Entertainment is serving as executive producer for the series and internet projects currently in development. Also on board is Christopher Jeenan, president of Creating 4 Kids, and former SVP for creative affairs at Warner Bros. Animation, who will steer the creation of the animated series.

The company will be bringing the concept to MIPCOM next month, in search of co-production partners. And San Francisco, California-based Dimensional Branding Group will act as the exclusive worldwide consumer products licensing agent for the property.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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