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Taffy Entertainment inks Geronimo deal

Along with licensing rights to the new series due out in 2009, L.A.'s Taffy Entertainment has scooped up rights to the classic Geronimo Stilton property from Milan, Italy-based Atlantyca Entertainment.
September 25, 2007

Along with licensing rights to the new series due out in 2009, L.A.’s Taffy Entertainment has scooped up rights to the classic Geronimo Stilton property from Milan, Italy-based Atlantyca Entertainment.

The agreement calls for Taffy to oversee the majority of worldwide CP and promotional deals based on the bestselling Stilton book series. Atlantyca will continue to manage all licensing in Italy as well as worldwide publishing.

The Geronimo Stilton books are published worldwide, and are currently available in more than 28 languages. Scholastic is the famous newspaper editor’s English publisher.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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