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LIMA takes flip program online

Licensing industry org LIMA is tapping into the current social networking zeitgeist to appeal to the newest young professionals entering the biz where they likely spend a lot of their time - online. As an extension of its real-world flip (Future LIMA Industry Professionals) events, the organization has launched a souped-up website, www.licensing.org/flip, to bolster communication between new members around the globe.
September 21, 2007

Licensing industry org LIMA is tapping into the current social networking zeitgeist to appeal to the newest young professionals entering the biz where they likely spend a lot of their time – online. As an extension of its real-world flip (Future LIMA Industry Professionals) events, the organization has launched a souped-up website, www.licensing.org/flip, to bolster communication between new members around the globe.

The site features information about the flip program, industry news, member news, a place to exchange virtual business cards and a message forum to post questions to international colleagues.

flip is also continuing to expand its real-world component on both the East and West Coasts, with more seminars being held in L.A. and New York in the coming months. Go-getters in the L.A. area, for example, will get a chance to partake in a Learning Breakfast with Juli Boylan, SVP of worldwide licensing for Sony Consumer Products, and George Leon, EVP worldwide consumer marketing for Sony Consumer Products, on November 7.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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