News

Haven to license Fifi and Roary

Chapman Entertainment and Target Entertainment have appointed Haven Licensing to rep Fifi and the Flowertots and Roary the Racing Car down under. The two properties join the Australian agency's growing ranks that currently include The Simpsons, Spider-Man, Thomas the Tank Engine, Bob the Builder, Dora the Explorer and Bratz.
September 19, 2007

Chapman Entertainment and Target Entertainment have appointed Haven Licensing to rep Fifi and the Flowertots and Roary the Racing Car down under. The two properties join the Australian agency’s growing ranks that currently include The Simpsons, Spider-Man, Thomas the Tank Engine, Bob the Builder, Dora the Explorer and Bratz.

So far, Fifi has been sold into 160 territories, and has moved more than 11 million units of product in the UK alone. Roary the Racing Car, meanwhile, is slated to launch on pubcaster ABC Kids in 2008. The second season of Fifi will bow on both ABC Kids and Nick Jr. Australia in 2008 as well.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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